Words at Play : Top 10 User-Submitted Words, Vol. 5
Definition:
(adjective) : having or showing an excessively high opinion of oneself because of one's conservationist ecological practices
Example:
"Pret a Manger is never done with telling you how worthy it is. … [It] ecotistically plasters its greener-than-thou credentials all over its walls, napkins and the packaging of everything it sells." Brendan O'Neill, The Guardian, April 4, 2007
Submitted by:
Big Papa G, AR